Web Design
Improving a Local Auto Shop Website for Clarity and Conversion
Redesigned a marketing landing page for a local auto repair business to improve service clarity, strengthen trust, and guide users toward booking and contact actions.
Year :
2025
Industry :
Automotive
Client :
FRJ Auto Repair, Alignment & Tire Shopch
Project Duration :
4 weeks
Overview
FRJ Auto Repair is a family-owned business with two locations serving its local community. The existing website was hosted on a Weebly subdomain and relied on outdated design patterns, generic imagery, and inconsistent content structure.
While the business offered specialized services such as alignments and tire work, the website did not clearly communicate this expertise—making it difficult for users to quickly understand what the shop offered or why they should choose it.
The Problem
The website lacked clarity, structure, and trust signals—making it difficult for users to confidently take action.
Key issues included:
Generic value proposition that did not highlight specific expertise
Weak SEO foundation limiting visibility for high-intent local searches
Cluttered layout with inconsistent typography and poor content hierarchy
Important information (hours, location) buried within dense text
Lack of visible social proof such as reviews, ratings, or certifications
My Approach
Evaluated the existing site to identify gaps in clarity, hierarchy, and user flow
Restructured content to highlight core services and local relevance
Prioritized high-intent user actions such as booking and contacting
Introduced trust signals to support decision-making
Designed a mobile-first layout to improve accessibility and usability
Key Improvements
Developed a high-conversion homepage with a clear, service-focused value proposition
Introduced individual service cards (e.g., Alignment) to improve scannability and understanding
Designed a mobile-optimized booking form to reduce friction for users on-the-go
Implemented a sticky call-to-action header to keep key actions accessible
Integrated Google Maps for quick location access and local context
Standardized button styles to guide primary (Book) and secondary (Learn More) actions
Established a brand-aligned color system (Professional Navy & Safety Orange) to improve consistency and visual hierarchy
Experience Highlights
Mobile-first layout for local, on-the-go users
Clear service breakdown for faster decision-making
Stronger visual hierarchy for improved scanning
Prominent CTAs to support booking behavior
Outcome
The redesigned experience improves how users understand available services, navigate the site, and take the next step.
By clarifying the value proposition, restructuring content, and introducing trust signals, the new design supports stronger user confidence and creates a more effective path toward booking and contact.
Closing
This project reflects my approach to identifying gaps in clarity and structure, then designing web experiences that guide users more effectively and support real-world business goals.
More Projects
New release
Preview
Web Design
Improving a Local Auto Shop Website for Clarity and Conversion
Redesigned a marketing landing page for a local auto repair business to improve service clarity, strengthen trust, and guide users toward booking and contact actions.
Year :
2025
Industry :
Automotive
Client :
FRJ Auto Repair, Alignment & Tire Shopch
Project Duration :
4 weeks
Overview
FRJ Auto Repair is a family-owned business with two locations serving its local community. The existing website was hosted on a Weebly subdomain and relied on outdated design patterns, generic imagery, and inconsistent content structure.
While the business offered specialized services such as alignments and tire work, the website did not clearly communicate this expertise—making it difficult for users to quickly understand what the shop offered or why they should choose it.
The Problem
The website lacked clarity, structure, and trust signals—making it difficult for users to confidently take action.
Key issues included:
Generic value proposition that did not highlight specific expertise
Weak SEO foundation limiting visibility for high-intent local searches
Cluttered layout with inconsistent typography and poor content hierarchy
Important information (hours, location) buried within dense text
Lack of visible social proof such as reviews, ratings, or certifications
My Approach
Evaluated the existing site to identify gaps in clarity, hierarchy, and user flow
Restructured content to highlight core services and local relevance
Prioritized high-intent user actions such as booking and contacting
Introduced trust signals to support decision-making
Designed a mobile-first layout to improve accessibility and usability
Key Improvements
Developed a high-conversion homepage with a clear, service-focused value proposition
Introduced individual service cards (e.g., Alignment) to improve scannability and understanding
Designed a mobile-optimized booking form to reduce friction for users on-the-go
Implemented a sticky call-to-action header to keep key actions accessible
Integrated Google Maps for quick location access and local context
Standardized button styles to guide primary (Book) and secondary (Learn More) actions
Established a brand-aligned color system (Professional Navy & Safety Orange) to improve consistency and visual hierarchy
Experience Highlights
Mobile-first layout for local, on-the-go users
Clear service breakdown for faster decision-making
Stronger visual hierarchy for improved scanning
Prominent CTAs to support booking behavior
Outcome
The redesigned experience improves how users understand available services, navigate the site, and take the next step.
By clarifying the value proposition, restructuring content, and introducing trust signals, the new design supports stronger user confidence and creates a more effective path toward booking and contact.
Closing
This project reflects my approach to identifying gaps in clarity and structure, then designing web experiences that guide users more effectively and support real-world business goals.
More Projects
New release
Preview
Web Design
Improving a Local Auto Shop Website for Clarity and Conversion
Redesigned a marketing landing page for a local auto repair business to improve service clarity, strengthen trust, and guide users toward booking and contact actions.
Year :
2025
Industry :
Automotive
Client :
FRJ Auto Repair, Alignment & Tire Shopch
Project Duration :
4 weeks
Overview
FRJ Auto Repair is a family-owned business with two locations serving its local community. The existing website was hosted on a Weebly subdomain and relied on outdated design patterns, generic imagery, and inconsistent content structure.
While the business offered specialized services such as alignments and tire work, the website did not clearly communicate this expertise—making it difficult for users to quickly understand what the shop offered or why they should choose it.
The Problem
The website lacked clarity, structure, and trust signals—making it difficult for users to confidently take action.
Key issues included:
Generic value proposition that did not highlight specific expertise
Weak SEO foundation limiting visibility for high-intent local searches
Cluttered layout with inconsistent typography and poor content hierarchy
Important information (hours, location) buried within dense text
Lack of visible social proof such as reviews, ratings, or certifications
My Approach
Evaluated the existing site to identify gaps in clarity, hierarchy, and user flow
Restructured content to highlight core services and local relevance
Prioritized high-intent user actions such as booking and contacting
Introduced trust signals to support decision-making
Designed a mobile-first layout to improve accessibility and usability
Key Improvements
Developed a high-conversion homepage with a clear, service-focused value proposition
Introduced individual service cards (e.g., Alignment) to improve scannability and understanding
Designed a mobile-optimized booking form to reduce friction for users on-the-go
Implemented a sticky call-to-action header to keep key actions accessible
Integrated Google Maps for quick location access and local context
Standardized button styles to guide primary (Book) and secondary (Learn More) actions
Established a brand-aligned color system (Professional Navy & Safety Orange) to improve consistency and visual hierarchy
Experience Highlights
Mobile-first layout for local, on-the-go users
Clear service breakdown for faster decision-making
Stronger visual hierarchy for improved scanning
Prominent CTAs to support booking behavior
Outcome
The redesigned experience improves how users understand available services, navigate the site, and take the next step.
By clarifying the value proposition, restructuring content, and introducing trust signals, the new design supports stronger user confidence and creates a more effective path toward booking and contact.
Closing
This project reflects my approach to identifying gaps in clarity and structure, then designing web experiences that guide users more effectively and support real-world business goals.
More Projects
New release
Preview